If you were to believe everything that came into your inbox, not only would you be best friends with a Nigerian Prince, but EVERYTHING about you would be bigger, including your bank balance. After all, besides the various pills and potions, the Internet is also full of “money making opportunities”.

Its easy to turn your nose up at products and courses that claim all sorts of fantastic benefits. Most advertisements online will promise you fame, fortune, and easy ways to stay in shape. Still, just because many of these promises will never be delivered, and this is a super-important point, that doesn’t mean that EVERY work from home product is a scam.

http://www.My247Biz.com/?rd=ij2S3VlV

While its creators do exaggerate their claims a bit, for my part, I’ve found that the product is made with way more fact than fiction.

Essentially, they are claiming that one of the most powerful tools people can use to generate sales is coupons. This is a pretty big claim to be making…

Of course, they are absolutely right.

The part that is exaggerated is the way they imply that once you have these coupons, sales are just going to fall from the sky. The fact of the matter is that their “method” requires a bit of work to make go, but once you set it up, its remarkably effective.

But I’ll be honest, that’s not even the best part.

Their main product is a STEAL at $37, but the best part doesn’t come until AFTER you’ve already bought that!

http://www.My247Biz.com/?rd=ij2S3VlV

Every product has its “upsell” but I’ve never seen an upsell that was more valuable than the actual product!

They are actually offering sites that grab leads for you and that they’ll update for you on a DAILY basis! With UNIQUE CONTENT!

This isn’t some trashy PLR product, this is actual writers creating unique articles for sites that they professionally put together for you! Plus they update – so they don’t leave much of anything for you to do but make money!

To get this gem of a service though, you’ve got to buy their initial product, plus the two upsells at the end. You can always return it all if you DON’T think its valuable (but you’d have to be a moron to think that once you see what you get!).

In fact, if I could only name one thing that they do extremely well, its that they certainly don’t leave you high and dry.

Overall, the product is excellent at creating a strong foundation for online earnings. While its not as easy as they imply to get their method to work, once you get it going the money practically earns itself!

The sites themselves are high quality, come hosted, complete with updates, which is I have to say that if you were looking for some bad news on Auto Coupon Cash, you’ll be looking a long time!

To grab your Auto Coupon Cash package before they are COMPLETELY sold out, just click the link below now! This offer is good for a limited time only, and in my opinion, its an opportunity that you can’t afford to miss!

http://www.My247Biz.com/?rd=ij2S3VlV

My Summary Conclusion and Recommendation regarding – Auto Coupon Cash:

As you a re weel aware, Coupon Marketing definitely is one of the easiest ways to FINALLY generate some Income Online … WHY? … because you’re not trying to ‘convince’ someone to buy something. You’re just giving them a discount on something that they ALREADY decided to buy! I mean, it’s like they’re standing in line at the checkout and you walk up and say….”Hey, you wanna save 10%?”, no strings attached, and when they use your coupon, YOU get paid.

So I really recommend you to dive into this almost untapped market to earn good amount of money. Millions of people daily look for coupons and auto coupon cash will help you earn money from them. Go ahead and make the order. You have nothing to lose because this comes with 60 days money back guarantee.

Make the order right now to get my KILLER and HUGE Auto Coupon Cash Bonus. My every bonus is a huge business itself.

Click Here to Download Auto Coupon Cash and My Killer Bonuses Now!

* Bonus is only for $37/$27 purchase.

No More Games: Auto Coupon Cash Exposed!

Oh, boy, here we go again!

Yet another “Get rich in your underwear offer” has crossed my desk, probably written by the same copywriter that wrote those other “Auto Money For Free” products.

Or is it?

Turns out that Auto Coupon Cash had a little more going for it than some big promises with flashy screen shots.

If there ever was a “secret” to making money online, this has got to be it.

http://www.My247Biz.com/?rd=ij2S3VlV

If you read the title, it shouldn’t be a big surprise that their “Secret Method” revolves around coupons. For those of you NOT in the know, coupons are BIG business.

And when I say BIG I mean so big that Google tried to buy Groupon, a company whose whole business model revolves around selling coupons, for 6 BILLION DOLLARS!

The punch line?

Google got turned down. $6 Billion was too SMALL of a price to put on the Groupon coupon business.

So yeah, coupons can mean big bucks if you know how to use them.

http://www.My247Biz.com/?rd=ij2S3VlV

Now, if this was just an eBook that just told you to offer discounts on products to sell them, I’d tell you to keep your $37 in your wallet for a burger and fries.

The good news:

This is NOT just a flimsy eBook with videos. It’s a whole step-by-step plan with video instruction, software, and much, MUCH more.

The bad news:

The INSANELY best part of Auto Coupon Cash isn’t the software and guide. While every product has its “lupsell” Auto Coupon Cash may be the FIRST product to have an upsell that was more valuable than the actual product!

They are actually offering sites that grab leads for you and that they’ll update for you on a DAILY basis! With UNIQUE CONTENT!

I was skeptical of this at first, but they didn’t just grab a bunch of PLR articles written by guys in the Philippines or India. They have actual professional writers updating the sites you get from them DAILY. With UNIQUE content.

Think about that.

When you have sites, your job is post content regularly, put the sites up, make them look pretty, and collect the money.

If they are putting up the sites, making them look pretty, and posting the content on a DAILY basis, the ONLY thing you have to do is collect the money.

What’s the catch?

Well, you’ll be upgrading your purchase by taking their one-time-offers. These are no-brainers to say yes to though, you are basically saying, “Yes, the money I want to make, I want you to do all the work for me.”

You can always return it all if you DON’T think its valuable (but you’d have to be a moron to think that once you see what you get!).

Bottom line, of all the money-making plans I’ve seen out there, Auto Coupon Cash is by far the most realistic path to actual money I’ve ever seen. Not many products actually do all the work for you!

The sites themselves are high quality, come hosted, complete with updates, which is I have to say that if you were looking for some bad news on Auto Coupon Cash, you’ll be looking a long time!

To grab your Auto Coupon Cash package before they are COMPLETELY sold out, just click the link below now! This offer is good for a limited time only, and in my opinion, its an opportunity that you can’t afford to miss!

http://www.My247Biz.com/?rd=ij2S3VlV

The “Essence” of Marketing

by Paul Polanco
www.OnlyTheSerious.com

It is now July of 2004 and the internet business community has gotten incredibly competitive. I remember back in 1999 when all I had to do was put up a website, submit to the search engines, maybe swap a few links, and I was making an extra 1 to 3 thousand US dollars a month.

Those days are LOOONG gone.

I’m still amazed at all the quick-buck artists that are out there. There are start page programs, software programs such as Traffic Tornado, Traffic Equalizer, Smart Page Builder, etc.

The problem with all those programs is that the Search Engines will eventually wise up to them. This is why you should either:

a) Offer solid content and don’t try and trick the SEs.

b) Have a Killer Sales Page with an opt-in.

As many of you know I am a HUGE advocate for investing in quality leads and personally calling every single one of them during your first year in network marketing.

Why?

Because it’s still proven to be the most cost-efficient way of building your business. This is assuming you do NOT have a large opt-in list or an already-existing network (such as a former downline or network of people that will do business with you no matter what you join).

Most people are afraid to pick up the phone because they think they have to do the high-pressure SELL. They are afraid of rejection and they are afraid of “Handling Objections”.

Yes, it takes skill to do these things, and the best way to learn these skills is to learn from someone else. Whether it’s from Hilton Johnson at www.mlmu.com or Todd Falcone at www.precisionmlm.com.

I always tell my new recruits that the first 100 calls are “throw away” calls; meaning that those first 100 dials they make are going to be filled with a ton of mistakes. And that the more mistakes they make, the better.

Since this will increase the learning curve dramatically.

If a shy man like me (ok, ok, I USED to be really shy) can build a large financial planning client base from the yellow pages, then ANYONE with the right amount of desire can build any quality mlm program by calling good leads.

But that’s the key.

DESIRE.

Quite frankly, most people just don’t have it, at least not to the level where it needs to be. I base this on the thousands of people that I’ve met and consulted with that continue to jump from one program to another.

Or the many that quit when things get tough. I remember when I first got started in networking. I didn’t get my first recruit until I made over 1,000 phone calls!

Of course, that was my fault because I was too stubborn to realize that calling business seekers was a lot different than calling potential planning prospects.

People usually think that the program is at fault, and while this may be true a lot of the times, it always goes back to them.

They haven’t understood what I like to call “The Essence of Marketing”.

What is the “Essence?”.

It’s understanding WHO your customers are, knowing EXACTLY what they want, HELPING them arrive at a decision, and having them SEE that your product/service is the solution to their problem, and then turning them into life long customers.

That is the ESSENCE of marketing.

Simple? Yes. But most people don’t truly understand it. They continue looking for that “magic” bullet, when it doesn’t exist.

The closest thing to a “magic bullet” is acquiring knowledge and skills that you don’t have yet. Once you acquire them they seem like “magic bullets” to those that don’t know them.

If people really understood the “essence”, they would never, and I mean NEVER stop their marketing efforts. They would never stop testing and tracking all their ads.

They would never join ten programs in one year. They would never violate the Laws of Business, one of which is The Law of Momentum, which they destroy everytime they quit a good program and join another one.

What I’m about to share with you is ONE of the many formulas that I have used to earn a nice, six-figure income. Most of you won’t value it because it didn’t cost you anything.

But I know there will be a handful of you that will run with it and one year from today you will email me at my personal email at peabs99@dslextreme.com and tell me that this formula worked for you (by the way, please don’t send me any offers to my personal email address, I won’t read them).

Now, I’m going to assume that you are in some kind of network marketing (or affiliate) company that offers some product or service. I don’t care if it’s health products, long distance, financial services, or some kind of magic juice.

This formula will work as long as your product is unique, has a large market appeal, and has good positioning and price points.

Ready?

Foaming at the mouth yet?

Just kidding, here we go.

Now, this is just ONE formula that I have used. It is not a get-rich formula and may take 3 to 12 months to really see it grow, but once you’ve got it going it will create sales for you every single month.

Once you fine-tune it, it will produce like clockwork.

First, let me give you the components of the formula:

MR + HTM + HPOS + HMS + AFS + BEP = RIFL

In plain english the formula reads like this:

Market Research + Hot Target Market + Hot Product Or Service + Hot Marketing System + Automated Follow up System + Back End Product/Service = Residual Income For Life

This formula is hundreds of years old, and though there are hundreds of derivatives of it, the basic formula is the same.

Let me break it down for you and then I will also give you some examples of how it works.

MR = Market Research.

This is so critical to any business that I call it the “make it or break it” step. Too many people jump into a business without even researching it. They don’t even know what the demand is for that particular business or service.

Here’s an inexpensive way to do some market research. Go to www.doteasy.com and register a domain name related to the MARKET you plan on selling to.

Then use any free FTP program that you can find at www.download.com to FTP your webpages and put them online. Most web hosts either offer one or have links where you can download one at no cost.

While you are waiting for your domain name to get online, you now go and use www.wordtracker.com or the free tools provided to you by Google.com at https://adwords.google.com/select/ to find some good keywords that people will type in to find your product or service.

You will want to come up with no less than 100 key words, but 1,000 is much, much better.

If you are in business for the long haul then I strongly recommend getting www.AdWordAnalyzer.com. I’m not an affiliate but I love that software program. It not only helps you find keywords but it also shows you how many competitive ads are on Google AND Overture.

It’s a real time-saver and a great tool for those of you that need keywords for PPC campaigns and building your own websites.

Using those key words you are going to open an account over at https://adwords.google.com/select/ for $5 (as of this writing).

You are now going to create a series of different ads. You should have 5 to 10 keywords per ad for maximum effectiveness.

Make sure the ads are “paused” and not activated yet.

Now you are going to build a survey, you may have to pay a college student or a friend a few bucks to make the form work, but it will be well worth it.

Me, I just figured it out on my own. You can go to websites like www.htmlgoodies.com to learn how forms work. I also have a book called “SAMS Teach Yourself HTML in 21 Days”.

That investment 5 years ago has paid of HUGE.

A few dollars now may save you thousands (or make you thousands if you hit a winner).

Most people don’t do this, even some of the ones that PAY me to tell them this. Then they wonder why their business failed.

You don’t have to do your MR this way as long as you find a way to survey your potential customers.

Ok, what should your survey ask? Well, it depends on your industry, but I would definitely ask:

1. What is your #1, #2, and #3 challenges when shopping for…..

or

looking for….

Let’s say you have weight-loss product called “Herb-E-Eddie” and it promises to make you lose 10 pounds per month. You may want to ask your visitors:

1. What is your #1 challenge when it comes to losing or managing your weight?

2. Do you have a favorite weight-loss product?

3. How much did you pay for it?

4. What did you like about it?

5. What other products are you willing to try?

6. How much are you willing to pay for it?

7. Would you buy a powder-based product?

8. Would you buy a capusule-based product?

9. What is the most important thing to you about a weight-loss product?

==============================

Now keep in mind I just came up with these, but you get the idea. You want to FIND out what it is your potential customers are looking for.

Get at least 30 to 50 completed surveys. Then compare the answers. You might be surprised at some of the answers.

Now go and FIND a product and/or service that matches their answers. Try and be as objective about this as possible.

You’re going to design your sales letter based on THEIR answers. This will help you dramatically with your closing ratios.

=====================
MR + HTM + HPOS + HMS + AFS + BEP = RIFL

Market Research + Hot Target Market + Hot Product Or Service + Hot Marketing System + Automated Follow up System + Back End Product/Service = Residual Income For Life
=====================

HTM = Hot Target Market. This one is simple. Look for a market that has existing, eager, ready-to-buy, proven buyers. I’ll give you two HTMs that will probably always be hot:

a) small business owners

b) single men and women

Find a way to find out their SPECIFIC problems, create a survey to find out what their #1, #2, and #3 solutions are, then go build a website or join an mlm or affiliate program that solves their problem.

Another HTM here in Calfornia is real estate sales. Though I don’t have the time right now, one of you that lives in California (or if real estate is hot in your area) can build a website with an opt-in form that gives them a no-cost report on how to buy a home and save thousands of dollars.

You can then SELL those leads to Realtors and/or mortgage brokers. If you go to Yahoo.com or Google.com, these companies are paying $10 to $25 per click!!! This is outrageous!!

If you can get them to pay your $25 per filled out form, they WILL sign up! A filled out form is always better than a click.

How would you do this? Find keywords that no one else is bidding on or very few people are bidding on.

Again, most people don’t follow this formula and then they wonder why they fail. I’ve paid a lot of money and time to learn this formula and I use it every time I build a new business, offline or online.

I just gave you a real gem there.

Never forget Market Research.

=====================
MR + HTM + HPOS + HMS + AFS + BEP = RIFL

Market Research + Hot Target Market + Hot Product Or Service + Hot Marketing System + Automated Follow up System + Back End Product/Service = Residual Income For Life
=====================

HPOS = Find a Hot Product or Service that will solve the problem that your Hot Target Market has. I see way too many programs out there that promise the sun and the moon.

Yet their product or service doesn’t really solve anyone’s problem. It’s a product or service that no one really wants or needs; these companies always fail.

Let’s take downline clubs as an example. Do these really work? In the long run they always fail because they violate too many fundamental business rules.

They promise sign ups, and yes, you get tons of sign ups, but how many of them turn into paid signups that become PARTNERS and hang around long enough for you to earn your commission?

Here’s another one.

This is why health products are very tricky to market (notice I said “tricky” not “bad” for those you that market health products). If you market health products they should have something VERY unique about them and should be CLINICALLY proven by an outside 3rd party to boost credibility.

This is just Marketing 101.

I’ve seen people sell tons of their health products when they follow this formula. Health products is an over-crowded, highly competitive market and is a game for men and women, not boys and girls.

How do you find a HPOS? You use a survey! I forgot to mention, to make your survey get results you have to offer something for no cost, such as a report, an audio file they can listen to, a CD rom, etc.

This will increase your results.

Once you get your answers either make your own product or go find a program that has that product or service.

=====================
MR + HTM + HPOS + HMS + AFS + BEP = RIFL

Market Research + Hot Target Market + Hot Product Or Service + Hot Marketing System + Automated Follow up System + Back End Product/Service = Residual Income For Life
=====================

HMS = Hot Marketing System. I could write ten books on just this one, so let me explain this one as best as possible with the short spacing I have here.

A HMS is any marketing system that PREDICTABLY creates more sales than your expenses.

Some examples might be creating a theme-based website and driving traffic to it using Pay-Per-Click Search Engines as well as optimizing tons of article pages to attract no-cost SE traffic.

I know some of you have written me stating, “I have no interest in building a website.”

I totally respect that. However, my way of thinking is that oftentimes to reach our lifestyle goals, we have to do things we don’t want to.

I know in my business there are plenty of things I’d rather not do, but I do them because I know it will bring me closer to my lifestyle goals. For example, I’d rather be watching the Lakers or football than writing an article that I can submit to 100 article directories.

But it brings me no-cost traffic and sales, so I continue to do it. Of course, you don’t need a website, but I think it makes it much easier on you because it can do most of the presentation and explaining for you.

It’s also a great way of building your own opt-in list. It all depends on your marketing goals.

Another example would be to create or have someone create a postcard, find a list to send it to, and then continue to mail postcards and test their response rates (1% is the industry average, so you want to shoot for at least that; then again, it’s whatever creates more profit for you).

I have a good friend of mine that markets his NONI-Juice (TM) through post cards and does very well (he earns over 8K a month in residual sales, not counting his new sales).

Another marketing system would be your very own e-zine.

However, e-zines are a HUGE commitment and need to be marketed constantly in the beginning (until you have it to where you are getting opt-ins automatically).

Here’s another one. I get 100 opt-in emails every single day by using Pay-Per-Click Search Engines. I simply put a web page with my picture, biography, and offer a free 5 to 10 day course via email.

I don’t talk about my business specifically, not until about day 3 or 4 of my email series.

Why? Because I want to give them VALUE first. Otherwise if you ask for a sale or talk about your business in your first email they will tune you out.

This cost’s me about $5 to $15 a day, depending on how many Google Ads I have running. I profit about 300% on average, so this system works very, very well for me.

If I spend $15 in one day, I make about $45 and profit $30. That’s an extra $900 a month and it’s all automated. This is just my lead product and not my back-end product (more on that later).

Man, aren’t you just loving this yet? Or maybe this is information overload. In any event, you may want to save this email and re-read it a few times.

Another simple, but powerful HMS is buying leads and calling them CONSISTENTLY and following up. I have friends in the mortgage, financial planning, debt consolidation, and also in networking that make a lot of money just using this ONE system.

The key here is that they NEVER stop calling. They always have their lead funnel full. They only focus on people that are interested and don’t spend any emotional energy on those that are not (key distinction there).

I think lack of training and discouragement are the two biggest culprits to phone prospecting. The right mindset is CRITICAL when prospecting by phone.

This is why if you are not getting results, find a mentor and follow what they have to teach you to the letter (we’re assuming here that they are ethical and honest, ok?).

Ok, next part of the formula.

=====================
MR + HTM + HPOS + HMS + AFS + BEP = RIFL

Market Research + Hot Target Market + Hot Product Or Service + Hot Marketing System + Automated Follow up System + Back End Product/Service = Residual Income For Life
=====================

AFS = I think virtually every business needs to have an automated follow up system. This is where autoresponders come in handy.

I haven’t decided one way or another on how effective desktop icons on a person’s PC is compared to email. Some people claim as much as a 300%-500% increase in responses compared to emails, but this is the minority.

Most people I talk to aren’t seeing those kind of results.

Email still works great for me and still makes me a lot of money with it, so until that stops working, I probably won’t be making the switch. If any of you use the desktop technology and have seen it blow away your email marketing campaigns, please let me know, I’ll make it worth your while.

Ok, I got distracted there.

Your AFS will vary. For some it means autoresponder follow up, for others it could mean hiring a telemarketer and have them do the follow up for you and then pay them a bonus based on how many more sales they make.

This frees up YOUR time to continue marketing or creating new products or promoting more affiliate programs.

=====================
MR + HTM + HPOS + HMS + AFS + BEP = RIFL

Market Research + Hot Target Market + Hot Product Or Service + Hot Marketing System + Automated Follow up System + Back End Product/Service = Residual Income For Life
=====================

BEP = Back End Product or Serivce.

Let’s say you market long distance service. Do you have another product that will compliment it? Something that you can also offer?

What if your prospect doesn’t want to buy long distance from you, what OTHER product or service can you offer them?

At some point, I believe every one needs a back end product (ok, ok, VIRTUALLY everyone).

For many of us, our back end programs are an autoresponder service or a leads program that we have our new recruits join. So many of you are doing this already.

Here’s a great way to increase your monthly income. Build your own email opt-in list and promote a new product or service about once a month to them. This is how EVERY big named marketer continues to make money every month.

Corey Rudl, Armand Morin, Marlon Sanders, Diane Hughes, etc. they ALL do this.

So start thinking about diversifying AFTER your mlm program has a solid team and is already in profit mode. You don’t want to rely on only ONE company for your livelihood. Trust me on that one.

In fact (this is the financial planner in me coming out), you want to eventually diversify into real estate, stocks, and maybe, just maybe a traditional business or two (paid from your profits).

And above all else, make sure you have the right kind of insurances. Too often I see people with 5, 10, even 20 life insurance policies and paying too much for life insurance.

Ok, there I go again on another tangent. But I’ve seen so many lives ruined because they did not have the right kind of life insurance, so make sure you get that handled even BEFORE you start any business.

At least that is what I advise my clients to do if they are married or have children. But it’s a complicated subject. Just beware the insurance sales person that only sells THEIR company insurance and no one elses. They have a vested intereste in trying to sell you their policy.

Shop around and don’t be afraid to ask questions. Especially when it comes to commissions. If they take offense to that, run for the hills.

When I was in practice I NEVER hesitated to answer that question. I was always upfront about all my fees and commissions. And your agent and/or planner should be too.

============================

So that is one of the formulas that I use. Now, just because you try something and it doesn’t work it doesn’t mean that the formula didn’t work, it just means that you either have a product that no ones want, you didn’t have a HTM, or you didn’t have a HPOS, or HMS.

Or maybe you didn’t do your market research.

The “Essence” of marketing is understanding this, tracking most, if not all, of your advertising efforts and constantly TESTING and improving.

Let’s take a look at Alex’s website at:

http://www.marketingwithpostcards.com/

Alex is such a great and detailed tester with all his advertising that this website only gets about 100 – 200 visitors a day, yet he makes a very good six-figure income from this.

He has all the components of the formula. He did his market research, he has a hot target market, his product simply over delivers, and he follows up with every one who opts-in.

And he has TONS of back-end products, all of which provide great solutions to people’s problems. So they are worth every penny.

This is just one real-life example of the formula at work.

I’ve seen it used for selling golf clubs, car detailing services, long distance service, baby carriages, massage services, dating services, books, ebooks, toothpaste, hair trimmers, vacuums, health products, financial information, real estate, loan services, and much, much more.

If you are NOT making money in your current program, I urge you to objectively look at this formula and see where you fall short.

Do you have a product or service that has a LARGE enough, Hot Targeted Market?

Sorry, 50 downloadable ebooks from a website is NOT a HTM or a Hot Product.

Are the people in that particular market PROVEN buyers? (E.g. such as business owners, home buyers, car dealerships, etc.)

Do you have a way of surveying potential customers or future reps on EXACTLY what they are looking for?

Do you do this every time you start a new business endeavor? If not, you’re walking on hot coals.

A lot of times I hear people make excuses such as, “I don’t have any money.”

I know I’m being blunt here, but those of you that know me, know it comes with good intentions and from the heart.

Talk like that is poverty-thinking, not millionaire-thinking.

Instead ask, “How can I afford this?” or “How can I find a way to market this anyway?”

I have a lady that I used to coach that started out without a single dime to her name. She spent all her free time in forums, giving advice to people and helping them. After a few weeks of this people started coming to her.

Why? Because she wasn’t trying to sell them. She first gave them VALUE and because she included her signature file to her website, people started joining her program.

But only AFTER she built a relationship with them. Again, most people don’t do this or think it’s a waste of time.

She built her own website by first going to www.doteasy.com because they have GREAT no-cost web hosting if you buy your domian name with them.

She built it borrowing her friend’s computer and using Microsoft’s FrontPage (TM). She knew NOTHING about building websites, but found a way to do it.

She would have gone to the library to do it if she had to, she later shared with me.

She also wrote about 20 articles and then began submitting them to ezine publishers, article directories, forums, and newgroups that allowed this.

This brought her about 50 to 100 new leads every month. Not a lot but they were leads that didn’t COST her anything except her time.

Unleash your creativity by asking that all-important question. “How can I get traffic to my website?” “How can I get my name out there?”

Here’s one more. Submit articles to your local newspapers, magazines, etc. Grab a copy of WRITER’S MARKET and start mailing in your articles. All you need is one national publication to pick it up to send a huge spike of traffic.

It may take some time, but it will be well worth it. This is something you should do continually.

Finally, the “Essence of Marketing” goes beyond the formula. It’s really about lifestyle. It’s about stepping outside your own comfort zone and taking calculated risks.

I’m about to turn 35 years old and I would never have acheived what I have today without just going for it and not being afraid to fall down.

I’ve just picked myself up and kept going.

And I still fall down to this day

Ok, bad joke.

But I talk to people all the time that say, “Paul, I don’t know where to begin” or “I don’t know what to do.”

Everyone starts there. Just start DOING something. Anything to start momentum. For some of you it might mean buying a copy of www.GoogleCash.com and learning Chris’s system.

For others it might be using www.SiteSell.com. Maybe for some of you it might mean going to http://www.rosalindgardner.com and picking up her affliiate hand book.

Or maybe going to Tood at http://www.precisionmlm.com and having him help you learn the skills to build your business.

I don’t know. It’s up to you. But the key is to do what Bob Proctor says, “Write down your goals, make a rough draft plan, and just GO FOR IT!”

You’ll feel more alive and the potential rewards are great.

I hope you enjoyed this article, I really do believe it can truly benefit you if you apply it.

Thank you for being a loyal reader, I truly appreciate it. And I hope to work with two of you in the near future (see below).

Good luck with all your endeavors.

Warmly,

Paul

How to talk to, meet, and date attractive women
www.TheDatePro.com

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Using an e-mail promotion, Internet marketing can be very lucrative to your business.

Before you start an e-mail promotion Internet marketing campaign, you must develop a database that represents your target customers. If you are offering e-mail services as part of your mix, you must make sure the customers know about them. Also, provide several ways for someone to opt-in your services. Some of these options include: by providing an online way to sign up, by telephone or by direct mail as well.

An effective e-mail promotion Internet marketing program does not end when someone gives you an e-mail address. You may e-mail them once before they must respond to either an opt-in or opt-out message. Otherwise, you might be accused of illegal spamming. Once people have opt-in to your e-mail services, treat them with care. Such customers are valuable and should be treated as a valuable commodity. Do not pass your list on to a third party without the permission of the parties in question. Also, you must have an opt-out option available for those that wish to do so.

The key to a good e-mail promotion Internet marketing strategy is good communications. Be sharp and to the point in your e-mail messages. Make them exciting and compelling. Remember your message may be given only a second or two to make a positive impression so the reader will look more. Otherwise, it will probably be deleted as junk mail. Also, don’t try to cover everything in one e-mail message. Use two or three to raise interest in your offering. By using interesting copy in your e-mail promotions, you can achieve a significant increase in business.

A Strategy Internet Marketing Plan Is Crucial

A strategy Internet marketing plan provides you with a way to define your potential market and allows you the chance to position your business for optimum sales. You wouldn’t start on a trip without map, would you? Likewise, starting an online business without a well thought out strategy Internet marketing plan is a recipe for failure. Let’s look at some things you must consider when starting to write your strategy Internet marketing plan.

A strategy Internet marketing plan should define goals and set objectives to achieve those goals. Having a solid yet flexible plan will assist you in building your business and will help influence the others that your business will be a success. The following items will give you a core of business principles that will give you a firm foundation to start your business. Each component that is mentioned below will move your site from failure to success.

To start, the first issue you must address in designing your strategy Internet marketing plan is define your target market. Step back and look at who your most valuable customers will be. Examine the age groups, income level, marital status, educational level, and other qualities that will be common ground for them and your website.

Your strategy Internet marketing plan has to figure out who your customers will be; now design your site to serve them. Custom fit your website to their tastes, pleasures, and desires. Give them a variety of products and services designed to fit their needs. Sell in such a manner as to build trust with your clientele. This in turn will build loyalty, as they will want to come back.

A third element in your strategy internet marketing plan is how will you close and execute the sale. Will your website contain a shopping cart? What about a secure server certificate? Will you accept major credit cards or will you work through a third party? Designing your website with the customer’s ease in mind will make them want to return the next time they are interested in purchasing.

Web Site Marketing Tips To Keep You Ahead Of The Field

Web site marketing is the most important part of your sales strategy on the Internet. Without skill, determination, and creativity, your web site can get lost in the sea of competing online marketers. Unlock the power of the web and learn the secrets of great online web site marketing. These tips may help you launch your web site into the cyber heavens!

The first step in defining your web site marketing plan is what do you want your site to accomplish. Set objectives and make sure you know how to measure their success. Your web site has the opportunity to reach millions but zero in on the ones that will most likely purchase products from you. Setting a target market helps avoid the broadcast advertisements that never seem to work. Web site marketing to a specific group increases your chances of success.

Decide early whether your web site marketing will be centered on web site design or if content will be the most important. When people hit on your site, the overall look and feel will significantly affect whether they will stay for a long time. Your web site needs to be easy to navigate. The design is a critical part of your web site’s image to consumers. Also, the word content on your web site must make sense. Just achieving a high SEO content doesn’t mean customers will buy from your site.

Another important web site marketing technique is linking to other sites. Just like networking when looking for employment, linking provides opportunities for customers to find your web site in the Internet maze. Everywhere you can link, do link. It makes sense to do business with like web sites. Offer to put links on yours and ask for a reciprocal link from others. The more sites that link to yours, the higher you’ll rank in Google.

The Simple Tactic the Internet Gurus use to Turn Time into Money

By Daegan Smith

Have you ever noticed that some people seem to spend years and waste thousands of dollars trying to make there home business “work” while others seem to just hit the ground running? Do you ever wonder why some people seem to have a sort a magical Midas touch when it comes to making money while others don’t?

I’ll tell you exactly why. Are you ready? Those that make money know that time is money and those that don’t make money have not realized this. That’s really all there is to it.

Let me explain, all business really is is the act of you trading your time for your customers money. If you are effective at doing the tasks that make this transaction happen as efficiently as possibly then you will be perceived as one of those with the mythical Midas touch. If not, then you’re just like most of us. That is, most of us will do the exact opposite.

It seems sort of paradoxical. Why would we spend so much time doing things that aren’t going to help us make money?

Honestly, it’s human nature that holds us back. We don’t know that we’re not doing the tasks that are going to make us money, because we think we are. In essence, we trick ourselves.

Let me explain what the typical online home business entrepreneur does. First, He’ll see an enticing eBook that seems to show some promise then he’ll buy and read it. After that, he’ll try to put some of the theory he’s learned into action.

This my friends, is where he messes up.

He’ll try to put what he’s learned in the book into action without research and without proper preparation. Then when things don’t turn out correct he’ll get discouraged and quit until he finds a next hot eBook title that arouses his interest. Then he buys that one and the whole process cycles again. A year passes and all this guy knows is that he’s spent thousands of dollars and effectively learned nothing concrete.

You see, the typical home business entrepreneur thinks he is doing what’s most effective and will lead to earning the most money by dropping what didn’t work and shifting his resources to the next idea. He thinks eventually he’s going to hit the jackpot and find the diamond in the rough. Ironically, it’s this exact attitude that will ensure that he’ll never find that diamond in rough. You see, in actuality, there is no diamond in the rough.

This is an important point so pay attention, EVERY eBook and every article our typical home business entrepreneur has read had been sold to him in the SAME WAY! He didn’t even notice it! He was too busy learning all his cool new business strategies. Let me repeat the last point for you, all the information that he had learned was different, but the median for its distribution was always the same.

That’s the secret the guru’s don’t tell you. The sales model is ALWAYS the same.

So, here’s the difference between the average home business entrepreneur and the home business entrepreneur with the Midas touch. Those that seem to hit the ground running learn the fundamentals first. They learn basic marketing principle then find something to market and then lastly try all the fancy stuff the guru’s tell them. And well, we already know what average home based business opportunity seeker does.

The gurus are masters of basic marketing principles. So, the most effective use of your time and money from the outset if you’re serious about becoming a successful home business entrepreneur is to master the basics of marketing.

It’s all marketing! Nothing more and nothing less…

Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of Perfect Home Based Business Opportunities- Wanna Work From Home? Want a successful home based business? Then you need to check out Perfect Home Based Business Opportunities!

Start an Online Business Today

by Stephanie Chandler

Thousands of people are now making a living online and the opportunities are abundant as the Internet continues its growth. An added benefit of running an Internet business is that you can usually start one part-time while you maintain your job and steady income. An internet business can also be an extension of a regular brick-and-mortar business, adding credibility to your company and your offerings.

How Do You Get Started?

First you need to know what kind of business you want to run. Your venture should be something you can be passionate about and more importantly, something that can make money. Here are some options for generating online revenues:

Sell a Product – This can be the most costly option since you have to acquire inventory and determine how you are going to sell your merchandise whether it’s through your own site, eBay or other online reseller. If you are a collector, this could be a fun way to turn your hobby into a business.

-Sell a Service – If you want to provide a service such as writing business plans, website design, pet sitting, etc, you can use your website to market your business. A service business is typically inexpensive to start, however you need to calculate how much you will charge and how many clients you will need to service to generate income.

-Sell Information – People are hungry for information so if you have information that people want, you can potentially make a profit with your knowledge. You could sell reports, articles, classes and other learning materials Ebooks are growing in popularity and are fairly easy to create if you have Adobe software or use a service like the one offered by The Ebook Directory.

-Affiliate Programs – Many companies, large and small, are offering affiliate programs including eBay, Buy.com and Amazon.com. When you sign up to be an affiliate, you set up custom links to products from your website. If the customer clicks through and makes a purchase, you get a small percentage of the transaction. To be successful with affiliate programs, you need to generate a lot of website traffic with a target market that is interested in the product links you are providing. Commission Junction offers affiliate links to many businesses, including Yahoo and eBay. You can also set up your own affiliate program and provide incentives for other business to link to your site.

Setting Up Your Website

It’s relatively inexpensive to start a website and often the biggest investment will be in your time. You can hire someone to help you get your site up and running, or you can take this on yourself.

If you want to have the flexibility to manage your site and change the contents frequently, it would be worth it to learn how to do it yourself. Microsoft Frontpage and Dreamweaver are two of the most popular software programs for website design. If you don’t want to design it from the ground up, many companies offer templates that you can purchase for as little as $15. You can then customize the template to meet your needs. Check out the offerings from The Template Store.

If you decide to hire a website designer, there are many to choose from. The best way to find one near you is to ask business owners in your community for a referral. You can also ask someone whose site you admire to share their designer with you.

Website Hosting

Website hosting costs as little as $12 per month through providers such as Yahoo. Yahoo also offers free tools for website design, so if you want to create a simple site with just a few pages, their tools may be enough to get you started.

Merchant Card Services

If you are going to accept credit card payments online, you can attempt to get a merchant services account. Unfortunately, these are difficult for new businesses to obtain from the big banks due to the amount of fraud in the small business arena. There are many merchant brokers that provide credit card services, but keep in mind that you will have to pay a monthly fee in addition to the percentage per transaction. Luckily, PayPal has come to the rescue and now offers affordable credit card payment services. They also offer free shopping cart software if you decide to add some products to your website. This is a great solution if you want to offer a few products for sale.

Automation

For a more advanced website, one that generates revenues around the clock, you should consider setting up website automation. Auto-responders can be configured to answer your incoming email messages automatically. You can use them to manage orders, newsletter subscriptions and most of your correspondence. You can schedule messages to go out at set intervals. For example, you can use auto-responders to send a weekly email to your customer database.

There are virtually endless possibilities for automating your site and making your business as efficient as possible and there are just as many vendors who offer these services. Keep in mind that if you add different services to your website such as auto-responders, shopping cart and merchant services, you are going to have to make sure each software package is compatible. One company that offers a full solution for a professional website is Marketers Choice. Their programs allow you to process credit cards, create shopping cart services that allow you to set up sales on specified products, set up your own affiliate program and automate all of your email correspondence.

Business Licenses

Business license requirements vary by state, county and sometimes even by city. Be sure to make your business legal and talk to your accountant about whether you should set it up as a sole-proprietorship or a corporation. There are also some great home business deductions available. To locate licensing requirements for your area, visit the regional page set up by the IRS. Marketing

While a great idea is a good start, it’s the execution of an idea that makes a business successful. You can’t set up a website and hope it will be visited, you must let people know you’re there.

There are endless opportunities for marketing your site. Here are a few possibilities: • Trade links with other websites. • Set up an affiliate program and join other affiliate programs. • Advertise your site with pay-per-click programs like the one offered by Overture. • Write articles for publications that reference your site.

For more marketing ideas, visit BusinessInfoGuide.com.

Education

The best insurance for developing a successful business is education. You don’t need a master’s degree to run an online business, but you do need some tools and background. You can self-educate with the help of books, magazines and websites. Study your industry carefully and seek business start-up advice from fellow entrepreneurs. The more prepared you are, the more likely your business will be a success.

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Stephanie Chandler, Sacramento, CA Stephanie@StephanieChandler.com. Stephanie Chandler is a freelance writer and owner of several businesses. Her website for entrepreneurs is loaded with industry information and small business resources. Check out: http://www.BusinessInfoGuide.com.